Search engine optimization can also be defined as a set of rules that a website (or blog) owner can follow to optimize their sites for search engines and thus improve their search engine rankings. It is also a great way to improve the quality of your sites by making them user-friendly and quick to navigate. The most important aspect of search engine optimization is how effectively you can use SEO to help drive more traffic, leads, and sales for your business.
Imagine your site is a cake
Your links, paid search, and social media are the icing, but your content, information architecture, content management system is the sugar that creates all the flavor. Without it, your cake is tasteless, boring, and not sweet.
What search engines are looking for
Search engines want to do their job as efficiently as possible by directing users to specific sites and content that is most important to what the user is looking for. So how is relevance determined?
- Content: Defined by the given theme, the text on the page, and the specified titles and descriptions.
- Performance: How fast is your site and is it performing correctly?
- Authority: Does your site have good enough content to link to other authority sites, or use other authority sites that use your site as a link?
- User experience: what does the site look like? Is navigation convenient? Does it look safe?
What search engines aren’t exactly looking for
Search engine spiders only have a certain amount of memory to store data, so if you try to trick them, chances are you will harm yourself in the long run. Elements that search engines don’t need:
- Overuse of keywords on your pages.
- Poor user experience: simplify the user experience. Too many ads that make it harder for people to find something they really want will only increase unwanted views.
Optimization for different types of results
Make sure you focus on optimizing for mobile, tablet, and other media.
- Create multimedia content like videos as it is easier to get a video to rank on the first page than it is to get a simple text page to rank.
- Optimize your non-text content so search engines can see it. If your site uses Flash or PDFs, make sure you read the most recent guidelines so that search engines can crawl that content and rate your site.
- Focus on your metadata.
- Your site content should have title tags and meta descriptions.
- Meta keywords are currently largely ignored by search engines, but if you are still using them, make sure they are relevant to that particular page and are formatted correctly as well.
- Your meta description must be unique.
By ignoring the basics of search engine optimization, you will not lay the foundation for your site and increase your income opportunities. Follow the best practices!